Next reveals the nation’s most wanted decor & design trends

From potted plants to upcycled furniture, Next has analysed Google search data and spoken with experts Nicola Burt and Susie Gibson to put together their findings on what the biggest trends in colour, patterns and décor styles are for your home throughout recent years and for the year ahead.

What were the most googled décor themes during the 2020 pandemic?

With most of us spending a lot more time at home between March and October last year, searches for particular room themes surged. “French country decor” saw a 515% increase in Google searches, while “Scandi style living room” and “country cottage decor” searches rose by a huge +306% and 124% respectively.

“A relaxed rustic look with dark, dull metals would suit an industrial, urban space, whereas a more ‘cottagecore’ country look may work better in a rural or period property. […] This look requires layers – whether that is pattern, texture or colour – to make it look cosy and inviting.”

Herringbone & animal print are amongst our favourite decor patterns

Chart showing different decor patterns and highlighting pink herringbone.

Looking at prints and patterns, “pink herringbone tile” was by far the most popular query with over 4,000 Google searches in 2020, a huge increase of +2367% over the last four years.

“Herringbone has become popular in walls and floors as it works well with both traditional and contemporary interiors. The interest of the pattern with ordered symmetry is quite soothing and doesn’t overwhelm.” Nicola Burt, Interior Designer

Animal print has been another popular decor trend, with the number of searches rising significantly during lockdown. “Zebra print cushions” saw a +108% increase in Google searches over the last year, while “safari nursery prints” saw a +504% increase in searches since 2017.

Design Manager for Next Home Susie Gibson believes this trend is here to stay in 2021:

“Animal print and pattern has become perennial. Jungle motifs from bold and impactful to soft and nature-inspired continue to be a dominant trend in patterns for interiors. We see people getting in touch with nature through animal illustrations on bed linen, blinds, towels and nursery products.”

 Neutral tones and green shades are universally popular across interior design themes

Charts showing colour schemes for different themes.

In addition to gaining an insight into the country’s decor search trends, Next have scanned 10,000 images from social media using a predominant colour tool. The result is a summary palette for Scandi, Indian, Biophilic, Rustic, Farmhouse and Modern decor themes.

They found that these palettes mostly feature neutral greys, browns and beiges, with light greens and blues also appearing. Nicola says that this need for green will continue this year:

“Green promotes a sense of connection with nature, which many of us are missing at present. So bringing green into our homes helps us to feel that sense of closeness to nature, and creates the feeling of calm and wellbeing in our homes.”

Top trends for 2021: biophilia, modern country & cocooning furniture

Thanks to insights gleaned from Google search data, Next also sheds some light on what some of the top decor themes and trends will be for 2021.

  1. Biophilia – Nicola believes we will embrace green and biophilic designs: “Biophilic design gained more awareness during the pandemic, when everyone’s desire for outside space increased, and the realisation that nature makes us feel good and is beneficial to our health both physically and mentally. […] Along with the upsurge in biophilic design, the colour green has also increased in popularity. Just looking at something green can help to decrease your heart rate and alleviate stress.”
  1. Modern Country – Susie thinks we’ll be inspired by the staycations of 2020: “Modern country, a pared back country style inspired by British boutique hotels. Next’s Charlbury or Gosford sofas reference classical details and form with a pared back feel. The Gloucester lighting range is smart and stylish, perfect for an upgraded elegant country style.”
  1. Cocooning furniture – Nicola says that creating one’s own sanctuary is important for wellbeing in such uncertain times: “Squishy sofas, curved furniture shapes, and tactile, snuggly fabrics are in demand. Sofa trends feature rounded curves and geometric patterns, as well as 1920s-inspired occasional chairs with scalloped backs in rich tones of emerald green, royal blue, paprika or deep burgundy.”


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*Imagery provided by Next.


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